Fintech · Saudi Arabia
Bank ALBILAD
A bank site customers could not find their way around. I mapped every place they gave up, then rebuilt it around the handful of things people actually come to do.
View case studyProduct designerwho ships whathe designs.
Selected work
Selected work.
Five of the fifteen. Every one started with the same question: where exactly are people giving up, and what does it cost.
Scroll
SaaS platform
Infounder
A software company with nothing built yet. I designed every screen, from the first rough sketch to finished pages their developers could build straight from.
View case studyAgri-marketplace · Morocco
Flaha.ma
Buyers and sellers kept losing each other. Clearer listings, a far simpler way to post one, and proof of who you are dealing with on every page.
View case studyLuxury services
Conciergerie Royal
A concierge service that had to feel expensive from the first second. Calm, uncluttered, and built so the enquiries that arrive are already serious ones.
View case studyFood brand
ROAR Burger
Too many taps between wanting a burger and ordering one. I reordered the menu, put the food first, and cut the path down.
View case study15+
projects shipped
7
Shopify stores
2022
designing since
3
languages: AR, FR, EN
The route here.
Four years, four turns. Each one paid for the next, and none of them were planned.
2022
The leap
I went freelance with a Google UX certification, a laptop and one conviction: design should pay for itself. The certificates taught me the method. The clients taught me everything else.
Google UX DesignMeta UX/UI PrinciplesGoogle Digital Marketing
The stores
Conversion school
Seven Shopify stores for fashion, watches and crafts brands, from Casablanca to the US. E-commerce is a hard teacher: every pixel either sells or stands in the way.
The redesigns
Finding the leaks
Then came the audits: a Saudi bank, a Moroccan agri-marketplace, a SaaS platform, a luxury concierge. Different industries, same pattern: products lose people in the same broken places.
Today
With users, not for them
Fifteen-plus projects later the job hasn't changed: sit with founders, argue with data, and design what users actually need, from Morocco, in three languages, for teams anywhere.
What I do, in detail.
The same work the client side of this site describes in plain words, named here the way a hiring team needs it named.
Research and discovery
- Heuristic review
- User flows
- Information architecture
- Competitive teardowns
- Usability findings
Interface design
- Wireframes
- Hi-fi UI
- Design systems
- Component libraries
- Clickable prototypes
Build and hand-off
- Webflow builds
- Responsive implementation
- GSAP interactions
- CMS setup
- Developer hand-off
Tools
- Figma
- Webflow
- GSAP
- Shopify
- Framer
Certifications
- Google UX Design
- Meta UI/UX Principles
- Google Digital Marketing
IIdodonotnothandhandoveroverscreensscreensandandhope.hope.IIsitsitwithwiththethepeoplepeoplewhowhouseusethethething,thing,findfindthetheexactexactplaceplacetheytheygivegiveup,up,andanddesigndesignuntiluntiltheytheystopstopgivinggivingup.up.ThenThenIIbuildbuildit,it,sosonothingnothingisislostlostbetweenbetweenthethefilefileandandthetheproduct.product.